How To Have The Perfect Logo Designed.
There are plenty of excellent options for designing your company logo and we’ll address each of them here. But before we get too deep into the more expensive options, for the sake of offering you the best advice possible, let me start by asking you a question:
Are you still in the testing phase and / or launching a project with a very limited budget?
If you’re not exactly swimming in a huge budget to start with and you aren’t printing your logo on too many things just yet, then it may be in your best interest to just do something simple and upgrade your logo later. If you’ve got some basic Photoshop or Illustrator skills, try mocking up some things yourself and see what pans out. Otherwise, see what you can find on Fiverr.com for not all that much money.
It’s possible you’ll end up with something you love by going the inexpensive route, but if you do have a budget or are ready to upgrade your existing logo, let’s explore your better options in order of today’s popularity:
1) Crowd Sourcing Websites.
If you’ve done any research on logo development, you may have run across a number of advertisements for 99Designs.com. Those guys promote everywhere. The idea is that you purchase a package on there and a whole bunch of designers will start submitting different design ideas to you, to which you’ll later choose one and award that designer with the fee. This, in essence, is the process you’ll see on any similar crowd sourcing design website.
I’ve run seven different design contests on three different crowd sourcing websites, three of which were on 99Designs.com. In the end, I was only able to use two of the designs and actually found better work elsewhere for less money.
Now most websites would be singing their praises because they payout commissions if you click their links, but the truth of the matter is at least 80% of the designs you’ll receive are always going to be complete and total junk. As in, you feel bad for your eyes kind of junk. 15% of the remaining designs are going to be somewhere along the lines of “ok,” but nothing to write home about. And, if you’re lucky, the final 5% of designs are going to be something you can work with.
Given those odds – and those are the numbers I dealt with on each design contest, it’s going to be a matter of how many designs you get. If you only get 50 submissions, you may have only 1 or 2 that you ‘maybe’ like.
My hunch is that the better designers have slowly worked away from those sites because they get a fractional amount of the fee since the companies are paying so much to promote themselves.
Anyway, to option two…
2) Hiring A Specific Designer.
This method has worked for me about 50% of the time as even the best of designers have off days and sometimes what you have in your mind is hard to communicate on paper (ergh, computer) if a designer has a particular style. Which, most do.
3) The Hybrid Method!
If you haven’t heard of it, there is a tight knit graphic design community called Dribbble.com. Dribbble (yes, three b’s) has always been a selective membership site which requires their member designers to be invited and / or accepted into the community before they can make a profile and showcase their work. And, as with any online design site these days, many of their member designers are working from around the world and at favorable to you exchange rates.
You can pay the site $20 to get the contact information for the various designers, spend time perusing the site for ones with very impressive portfolios and then just reach out to them for bids and working requirements.
For two of our last logos (and another 15 design projects that followed), I used a very talented Lithuanian graphic designer who offered a process that was the best of both worlds. He submitted 6 mock-ups prior to me paying him anything, then required 50% deposit if I chose one for him to edit further with the remaining 50% on delivery.
Each logo was $350 and was considerably better than anything I’ve ever gotten on a crowd sourcing site.